Suggestions If Marketing To The Generation Y Group
Generation Ys are those youngsters between seventeen and twenty eight years old, the children of the baby boomers. Comprising some 60 million, they are the biggest group to impact on the American scene since the baby boomers. While not quite as immense as the baby boomer group, they are ready to grow considerably and to soon compete with it in buying power.
About 75% of Generation Ys are regular Internet users, the familiarity with this media no doubt initiated through elementary and secondary tutoring that demanded online access as a prerequisite. The group's tendency to use this medium as its principal communication method should encourage marketers to devise ways and means to reach its members.
Members of the Y Generation make contact via email, social media and video, and they particularly like texting. Statistics show that huge numbers of texts are sent by countless teenagers in any given month. Nearly all Generation Ys have cell phones. Campaigns involving the sending of text messages, therefore, are something for marketers to include in their marketing plan, particularly as it is estimated that three-quarters of all text messages are transmitted by Generation Ys.
Marketing to the children of the baby boomers will be difficult. Boomer brands were not successful in trying to target the smaller Generation X group, which had to be tolerated. Generation Y, however, is becoming large enough to have an effect on a boomer brand more significantly, simply by not taking any notice of it. Competitor brands could also be launched to create a greater upheaval. To achieve success in selling to this group, then, you will need to learn what makes it tick.
Generation Y consumers have grown up in an even more technologically advanced medium than the baby boomers and respond to advertising in a different way. In many instances they are resistant to the traditional marketing channels that appealed to older generations. The entrepreneurs that do manage to grab the attention of Generator Y consumers are locating them in places they are known to visit, for example, the Net, social networks, and cable TV.
When you think of the multitude of social networks online, only a few cater particularly for the Generation Y group. Facebook and Twitter are very popular, although their popularity is associated with a number of groups. Others include: BrazenCareerist.com, 20somethings.ning.com, Unigo.com, myYearbook.com. Each network caters for a variety of Generation Y needs.
Previous generations as well as marketers can learn a lot from these networks, to better understand who Generation Ys are and what they're about. They don't expect older generations to grasp everything about their lifestyle. They simply want understanding and respect.
To the Internet marketer, then, learn about what motivates Generation Y. Visit their social networks and get to know them through reading what they are writing about. Your experience there will give you some knowledge on how to advertise to the needs of Generation Y.
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